About Performance Marketing

Performance Marketing · Beginner friendly

Learn Performance Marketing and turn ad spend into sales

Run measurable campaigns on Google, YouTube and Meta. Track every click, test what works and scale the campaigns that pay back.

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campaign · lead-gen-liverunning
Impressions
seen
Clicks
click
Leads
lead
Sales
sale
Scale up
live
Metrics-ledCTR, CPA, ROAS
11 moduleshands-on labs
6+ rolesyou can apply for
Beginnerfriendly start
Google AdsMeta AdsYouTube AdsLinkedIn AdsGA4Tag ManagerMeta PixelLooker StudioCTRCPCCPAROASCACLTVA/B testingLanding pages Google AdsMeta AdsYouTube AdsLinkedIn AdsGA4Tag ManagerMeta PixelLooker StudioCTRCPCCPAROASCACLTVA/B testingLanding pages
How it works

From idea to a profitable campaign

This is the loop you will practise on every campaign you run.

1

Audience

Research who to reach and what they want.

Segments · Research
2

Creative

Write hooks and offers, and design ads that get attention.

Hooks · Offers
3

Launch

Set up campaigns, budgets and tracking correctly.

Google · Meta
4

Optimize

Test, read the numbers and fix what is weak.

A/B · GA4
5

Scale

Grow budget on winners and report the results.

Budget · Reports
Why performance marketing

Skills every growth team wants

Companies pay for results, so they look for people who can prove what their ads earn.

ROI

Every rupee is tracked

Learn to connect spend to leads and sales, so you can say which campaign works, which does not and what to do next.

ADS

Google and Meta ads

Search, shopping, video and social campaigns.

A/B

Test and improve

Small tests lead to better creatives and lower costs.

TAG

Tracking you can trust

Pixels, GA4 events and attribution set up correctly.

CRO

Pages that convert

Landing pages and forms built to turn clicks into leads.

$

Budgeting and scaling

Plan budgets, choose bidding strategies and scale safely.

RPT

Reports clients understand

Dashboards and summaries that turn data into next steps.

Your roadmap

Six modules from zero to scaling

Each module ends with a lab you can run, show and explain.

Funnels, metrics and audience

Business models, full-funnel planning, key metrics and audience research.

  • CTR
  • CPA
  • ROAS
  • Funnels

Google Ads

Search, shopping, Performance Max, YouTube, display and Demand Gen.

  • Search
  • Shopping
  • PMax
  • YouTube

Meta Ads

Facebook and Instagram campaigns, audiences, creatives and testing.

  • Business Manager
  • Lookalikes
  • Reels

Landing pages and CRO

Page structure, copy, forms, A/B tests and CRM handoff.

  • Landing pages
  • A/B tests
  • Heatmaps

Tracking and attribution

Tag Manager, GA4 events, Meta Pixel and clean data.

  • GTM
  • GA4
  • UTMs

Scaling, reporting and capstone

Budgets, optimization routines, client reports and two live-style campaigns.

  • Dashboards
  • Policies
  • Capstone
Careers

Roles you can aim for

Job titles vary by company, but these are the common paths.

01

Performance marketer

Plans and runs paid campaigns for results.

Google · Meta · Tracking
02

Google Ads specialist

Manages search, shopping and video campaigns.

Search · PMax
03

Meta ads specialist

Builds and tests Facebook and Instagram ads.

Audiences · Creatives
04

Growth marketer

Finds and scales ways to win customers.

Funnels · Testing
05

Marketing analyst

Turns campaign data into clear insights.

GA4 · Dashboards
06

Freelance ads consultant

Runs ads for several clients or agencies.

Clients · Reports
Toolbox

What you will have in your toolbox

Platforms

Google AdsMeta Ads ManagerYouTube AdsLinkedIn Ads

Tracking

Google Analytics 4Tag ManagerMeta PixelUTM parameters

Optimization

A/B testingHeatmapsLanding pagesCRM handoff

Reporting

Looker StudioSpreadsheetsDashboardsClient reports
!
Good to know

Ad platforms change their menus and policies often. The course teaches the thinking behind campaigns, so you can adapt quickly when the tools change.

Audience

Who this course is for

Digital marketers

Marketers who want to go deeper into paid campaigns.

Business owners

Owners who want to run and judge their own ads.

Freelancers

Freelancers adding paid ads to their services.

Career switchers

Graduates and professionals starting in marketing.

Where performance marketers work
E-commerceReal estateEducationHealthcareFinanceSaaSD2C brandsAgenciesFreelance
FAQ

Questions people ask

Do I need to know digital marketing first?

No. The course starts with funnels and key metrics, and builds up to running campaigns.

What is the difference between digital marketing and performance marketing?

Digital marketing covers many channels, including SEO, content and social. Performance marketing focuses on paid, measurable campaigns where results are tracked closely.

Which platforms are covered?

Google Ads, YouTube, display, Meta (Facebook and Instagram), plus an overview of LinkedIn and other paid channels.

Do I need an ad budget to practise?

Not necessarily. Guided practice can use sample accounts, and small test budgets are optional.

Will I learn tracking and reporting?

Yes. You set up Tag Manager, GA4, pixels and attribution, and build dashboards and client reports.

Can I work as a freelancer after this?

The course covers pricing, proposals and handling agency or freelance clients.

Ready to run your first profitable campaign?

Join the next batch and go from funnel basics to tracked, optimized campaigns. Call or WhatsApp us on +91 78159 16990.

Enroll now⬇ Download syllabusTalk to us